# Who Del is _for._

Del carries the mental load of a busy life, over the messages you already use. Here's what that looks like for different people.

### Founders — _Del makes sure nothing slips._  
Founders run the whole company out of their own head, and small things slip. Del is a proactive assistant that lives in your messages — triaging your email, guarding your focus time, and chasing the follow-ups other people owe you — so you reclaim hours and nothing slips. No app to open; you just text Del.

### Want your own OpenClaw? _Del starts working for you with zero setup._  
You want OpenClaw-style capability — but without running a server, wiring up API keys, or babysitting Docker. Del is your digital handyman with zero setup. Del lives in your messages, acts on its own, and keeps following up — so you get the outcome in about five minutes, with nothing to host or fix.

### Still text yourself reminders? _Let Del text you instead._  
You text yourself reminders, then never look at them again. Del is a proactive assistant that lives in your messages: tell Del a thought once, and Del remembers it, surfaces it at the right moment, and follows up until it's done. So you never have to text yourself again, and nothing falls through.

### Gave up on Todoist? _Del keeps you productive with zero maintenance._  
Burned out on maintaining Todoist? Del is different. Del is a proactive assistant that lives in your messages. You text Del a commitment or a loose thread, and Del carries it forward, reminds you at the right moment, and follows up until it's done — so nothing slips and there's no list to triage, re-sort, or reschedule.

### ADHD — _Del's your second brain._  
Del is your digital handyman for ADHD, helping externalize executive function. It lives in your messages, remembers what you tell it, and follows up on its own — surfacing the right task at the right time and gently chasing the things that slip — so you don't have to hold everything in your head or remember to check an app.

### Real estate agents — _Del never drops a lead._  
Real estate agents live out of their phone and car, and follow-ups slip when the day gets busy. Del is a proactive assistant that lives in your messages — it remembers every client, chases every callback, and nudges you through each follow-up on its own, so no lead goes cold. No CRM to feed; you just text Del.

### Small business owners — _Del keeps it all moving._  
Small business owners are the salesperson, scheduler, bookkeeper, and admin at once — and the business runs on their memory. Del is a proactive assistant that lives in your messages. Del follows up on leads, confirms appointments, and remembers the invoices and promises you'd drop — so nothing slips. No app to open; you just text Del.

### Tried every assistant? _Del's the one that sticks._  
You've tried the task apps, voice assistants, and chatbots, and none stuck. Del is your digital handyman: proactive, living in the texting app you already use, and actually remembering you — so Del gets better over time instead of starting from zero. No app to open and no system to maintain, so nothing to abandon.

### Busy parents — _Del runs the household._  
Del is your digital handyman for carrying the mental load of running a household. It lives in your messages and keeps track of appointments, errands, school dates, and reminders — confirming the dentist, moving plans around the weather, remembering the birthday — and follows up on its own, so the details of family life don't fall on one person to remember.

## You can let go now.  _Del’s got it covered._

Take 5 minutes to meet Del — no app needed.